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Dated, sourced analyses of the public data behind residential standby demand: outages, storms, search and the vendor programs dealers sell through.

  1. Google Trends · 2024 hurricanes

    Five to ten days.

    After each 2024 hurricane, search interest for whole-home generators fell back to its pre-storm level within five to ten days. We measured the window every dealer talks about.

  2. Census + EAGLE-I

    The gap counties.

    We crossed Census home data with nine years of outage records. These counties have the most qualifying homes and the worst grids.

  3. EIA-861 · 2024 filings

    The storm belt, measured.

    We computed the storm-vs-blue-sky outage ratio for all 723 utility filings. Tampa Electric came out 60 times worse.